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Pitch processes for creative and media projects are essential, but often prove to be complex and time-consuming
We talked about this with Stefano Arbitrio, Coo / HQ Office in Milan, VA CONSULTING and Antonhy Cardamone, Managing Director Ebiquity Italy
In today’s highly competitive marketing landscape, companies are constantly seeking effective solutions to optimise their time and maximise the impact of their advertising campaigns.
VA Consulting and Ebiquity have developed a new operational model to simplify and maximise this process: One Pitch. This innovative process allows companies to manage the pitch and selection of suppliers for both the creative and media aspects through a single, integrated process, ensuring greater efficiency, continuity, and transparency. Moreover, with One Pitch, it is possible to immediately assess the integration of the creative component into the media strategy and vice versa.
What is One Pitch?
One Pitch is an integrated process that allows companies to:
- Unify the process: A single Gantt chart, unified Q&A sessions, a single RFP and RFQ.
- Optimise time: Up to 50% reduction in meetings, reduced supplier selection times, and significantly shorter pitch timelines.
- Increase synergy: Create a unique context where agencies can present integrated proposals, maximising the effectiveness of communication and work teams.
- Benefit from a turnkey process: Rely on a team of experts who handle all phases of the pitch, from supplier selection to contract review.
- Maximise ROI: Thanks to an integrated approach, measurable results and a higher return on investment are achieved.
VA Consulting and Ebiquity have a longstanding collaboration in analysing marketing and communication investments for their clients. The integration of skills and expertise allows the two companies to continuously propose innovation to the advertising market.