our-expertise

OUR EXPERTISE

VA Consulting core business is based on brand or product activation campaigns, offering services in project management and supervision for agencies pitch. Our team avails itself of deep knowledge, vanguard technology, algorithm and data-base to help you reaching your creative, production and financial objectives. In despite of other “cost controller” whose activity is based on cutting costs, VA Consulting philosophy is based on reaching the best creative quality at the best market price.

Like a commercial partner, VA Consulting offers high-quality solutions and best consultancy/consulting patterns/models, extremely flexible. We offer the most comprehensive set of solutions in the industry, and our customizable engagement models deliver extreme flexibility for advertisers of all shapes and sizes. So, whether you’re looking to conduct a historical audit, want support on a singular project, or need an end-to-end solution you’ve come to the right place.

Database
System-6 or System-SICS (Integrated Budget Control System) was created in collaboration between Eridia (a software development company) and VA International Advertising Consulting. Its development started in 2006 and it is constantly evolving.

Tool proprietary
Developing and implementing purchasing strategies with unique tools in the world intended to achieve the best cost-quality relationship. Upholding the goals of communication, expedite decision-making and approval processes, whilst fully manteining the quality desired respect for creativity, and expectation for quality.

Algoritmi
Customising and implementing processes, procedures, RAM and tools for all advertising areas intended to develop efficiency, that are also designed based on the company's, agencies' and manufactoring suppliers' needs.

Intellectual capital
We collaborate in order to produce the best possible work in most effective waySupport provided throughout the process to coordinate and operationally monitor flows and costs, completely respecting the relations between the company and partners.

ATL
BTL e PR
TTL
DIGITAL

ATL

Above the line - ‘ATL Marketing’ stands for ‘Above The Line Marketing‘. This kind of marketing has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks.this kind of marketing is mostly used for building brand awareness and goodwill. 

PRODUCTION

- production houses pitch
- quotes optimization
- ppm
- shooting

USAGE RIGHTS

- speaker
- actors
- music

ADV AGENCY

- agency’s bids
- FTE analysis
- agency’s FEE optimization
- frameworks implementation

POST PRODUCTION

- campaign flow
- technology optimization
- supplier check
- price list optimization

BTL e PR

Belove the line - BTL Marketing’ stands for ‘Below The Line Marketing‘. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, point of sales material, in store event, packaging etc. This kind of marketing is best for conversions and direct response.

EVENTS

- Store
- Fair
- Promotional
- Catering
- Tour

COMPUTER GRAPHICS

- Render
- Illustrations
- Photo editing
- 3D/2D

DESIGN

- Doc/repack
- Pack
- Expo
- Mobile
- Fustelle
- POP/POS

STRATEGY

- Creativity
- 3D concept
- Logo concept

TTL

Through The Line Marketing- TTL Marketing’ stands for ‘Through The Line Marketing‘. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though).This kind of marketing delivers both a wide reach and a focus on conversions.

SOCIAL NETWORKS

- Social campaign
- Web reputation
- Social activities
- Video
- App development
- KOL – Influencer
- AR / VR / MR

DIGITAL

DIGITAL advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. When software is used to do the purchasing, it is known as programmatic advertising. It includes email marketing (DEM), search engine marketing (SEM), search engine optimization (SEO) many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

WEB SITES

- Contract analysis
- Website implementation
- Hoting
- CMS
- Banner
- Usability

CRM

- Contest
- DEM / Newsletter
- Database Activities
- Network Listening
- SEO
- Web reputation
- Insight