vapproach

VAPPROACH

The VApproach involves all media platforms in order to improve efficiency and to give an innovative governance method for your marketing & communication spend.

AGENCY PITCH & SELECTION
PROJECT MANAGEMENT
ATL BENCHMARKING
BTL & PR BENCHMARKING
SOCIAL BENCHMARKING
DIGITAL BENCHMARKING
TECHNOLOGY
IN-HOUSE AGENCY
AUDIT MANAGEMENT
MEDIA BENCHMARKING & PM

AGENCY SEARCH & SELECTION

The VA's pitch & selector consultants will find the best creative agencies for you wherever in the world you go to market, getting the finest quality at the lowest possible cost.

AGENCY SCOUTING

- Creative agency search
- Reference analysis
- RFI template
- Client-agency policy check

PITCH & SELECTION

- Creative agencies roster
- Brief & budget definition
- RFP | RFQ templates
- Pitch Management & Optimization
- Agency fee negotiation
- VApproach training 
- Suppliers Relation Management (SRM)

PROJECT MANAGEMENT

'Project optimization' to implement right processes, procedures, RAM & compliant terms getting the finest quality at the lowest possible cost. Improvement client-agency relationship, trasparency and efficiency. 

PROJECT MANAGEMENT

- Project optimization & reporting
- Support on brief & budget definition
- GANTT development 
- Improvement trasparency & efficiency
- Costs negotiation
- Suppliers relation management (SRM)
- Compliant commercial policy & terms

ATL BENCHMARKING

ATL’ stands for ‘Above The Line‘. This kind of marketing has a very broad reach and is largely untargeted. Think about a TV campaign, where viewers across the global see the same advert aired across the various networks.

PRODUCTION

- TV Commercial
- Production houses pitch 
- Costs negotiation
- PPM supervision
- Shooting supervision

USAGE RIGHTS

- Voice over
- Actors/talents/models
- Music

ADV AGENCY

- Agencies pitch
- FTE analysis
- FEE agency negotiation
- frameworks implementation

POST PRODUCTION

- campaign flow
- technology optimization
- suppliers management
- price list optimization

BTL & PR BENCHMARKING

‘BTL’ stands for ‘Below The Line‘. The targets of this kind of marketing is a groups of people. For example, events & PR, point of sales materials, in store, packaging etc. 

EVENTS

- Store
- Fair / concert 
- Promotional / experiential
- Catering
- Tour

COMPUTER GRAPHICS

- Render
- Illustrations
- Photo editing
- 3D/2D

DESIGN

- Doc / repack
- Pack
- Expo
- Mobile
- Fustelle
- POP / POS

STRATEGY

- Creativity
- 3D concept
- Logo concept

SOCIAL BENCHMARKING

TTL’ stands for ‘Through The Line‘. This kind of marketing is really an integrated approach, where a company would use both BTL & ATL marketing methods to reach their customer base and generate conversions. 

SOCIAL NETWORKS

- Digital & social campaign
- Web reputation
- Social activities
- Video
- App development
- KOL / influencer
- AR / VR / MR / experiential

DIGITAL BENCHMARKING

Technoloy transformation’ is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. When software is used to do the purchasing, it is known as programmatic advertising. 

WEB SITES

- Contract analysis
- Website / E-commerce 
- Hosting
- CMS
- Banner
- Usability

CRM

- Contest
- DEM / Newsletter
- Database Activities
- Network Listening
- SEO
- Web reputation
- Insight

GOVERNANCE & EFFICIENCY

Propietary VA Technology Platform 

Developing & implementing processes, procedures, RAM, database & benchmark tools plus the purchasing strategies intended to collected data and to achieve the best cost-quality relationship. This is the key how VA implement the governance to clients to improve the efficiency.

GOVERNANCE TOOLS

- Implementation of purchasing strategies
- ES6 | Workflow & reporting (VA-Client tool)
- ES6 | Project management tool & database
- ES6 | Smartquote (tool for suppliers)
- ES6 | KOLB (influencer benchmarking)
- ES6 | FRC - FTE WW ratecard calculator
- ES6 | ASC - Annual salary calculator

IN-HOUSE AGENCY

VA stays in the know by regularly touring agency in-house studios and vendor facilities keeping up with the latest technologies accross all type of adv areas. Learn when it is best to allow your company to take projects in-house vs outsource.

IN-HOUSE AGENCY

- In-house implementation
- In-house agency optimization
- Benchmarking 
- Audit

AUDIT MANAGEMENT

VA Consulting thanks to a deep experience checks all documents of the project to give you back a right riconciliation. VA also catalogs and stores the documents thanks using proprietary VA Technology Database making processes, procedures & documents compliant with internal and international audits.

AUDIT MANAGEMENT

- Documents analisys
- Agency interview
- Benchmarking 
- Reconciliation

MEDIA BENCHMARKING & AUDITING

VA Consulting in partnership with Ebiquity

EbiquityLeading Indipendent global marketing and media consultancy. Company specialized in the field of media benchmarking & perfomance measurement.

MEDIA BENCHMARKING

- Search & selection of media center
- Pitch management
- Media plan evalueting & benchmarking
- Strategy, negotiation and buying
- Media audit

VA's business is based on brand or product activation campaigns, services in projects & costs optimization. VApproach starts from agency search, project & pitch optimization till to manage all ecosystem. VA team avails itself of deep knowledge in the field, vanguard technology, algorithms and data-base tool to help you reaching your creative, production and financial objectives. In despite of other “cost controller or international producer” whose activity is based on cutting costs, VA Consulting philosophy is based on reaching the best creative quality at the best market price.

As production advisory and cost consultancy, high-quality solutions and best consulting patterns/models, extremely flexible. Offering the most comprehensive set of solutions in the industry, and our customizable engagement models deliver extreme flexibility for advertisers of all shapes and sizes. So, whether you’re looking to conduct a historical audit or want support on a singular project, or need an end-to-end solution you’ve come to the right place.

E6S™ Database & Benchmarks
Enterprise System-SICS (Integrated Budget Control System) was created in 2006 and it is constantly evolving.

Proprietary VA Technology Tools
Developing and implementing purchasing strategies with unique tools in the world intended to achieve the best cost-quality relationship. Upholding the goals of communication, expedite decision-making and approval processes, whilst fully manteining the quality desired respect for creativity, and expectation for quality.

Algorithms
Customising and implementing processes, procedures, RAM and tools for all areas of advertising intended to implement the governance and develop efficiency, that are also designed based on the company's, agencies' and manufactoring suppliers' needs.

Intellectual capital
VA collaborates in order to produce the best possible work in most effective waySupport provided throughout the process to coordinate and operationally monitor flows and costs, completely respecting the relations between the company and partners.